![Just before the world turned into a shitty sci-fi film, VICE brewed a new beer.](https://cdn.sanity.io/images/fopibjfg/development/64b0afe587ba1820fc16c94ce99c07c683f66d39-3840x2160.jpg?w=3840&fit=max&auto=format)
Vice - Old Blue Last Beer
- drink
- beer
Just before the world turned into a shitty sci-fi film, VICE brewed a new beer.
Vice - Old Blue Last Beer
E-commerce2020Development
Why wouldn’t VICE make a beer?
When the zeitgeist lifestyle title wanted to launch with an ice cold pop-crack-fizz, our friends at ufo.studio called us to take charge of the development of this platform.
![Just before the world turned into a shitty sci-fi film, VICE brewed a new beer.](https://cdn.sanity.io/images/fopibjfg/development/293edd069d6ceab91cd538470312016282cfd373-1536x1025.webp?w=3840&fit=max&auto=format)
![Just before the world turned into a shitty sci-fi film, VICE brewed a new beer.](https://cdn.sanity.io/images/fopibjfg/development/5f209d100f147626a5332ebf7227fb8172848da3-960x540.jpg?w=3840&fit=max&auto=format)
TECH ON FOCUS
We opted for a Shopify based JAM stack setup to achieve a solid, scalable and performance-driven platform. Paired with Prismic CMS for marketing and content activities, we saw a 17% decrease in bounce rate and 122% increase in revenue.
![Just before the world turned into a shitty sci-fi film, VICE brewed a new beer.](https://cdn.sanity.io/images/fopibjfg/development/e7a1b76da68e78a31e6c16d611d176ad721b1920-3840x2160.jpg?w=3840&fit=max&auto=format)
![Just before the world turned into a shitty sci-fi film, VICE brewed a new beer.](https://cdn.sanity.io/images/fopibjfg/development/7452b7a87e381c7539d7c61e4daa963700323ea5-3840x2160.jpg?w=3840&fit=max&auto=format)
![Work](https://cdn.sanity.io/images/fopibjfg/development/57c03958b32e990b5a7aec46f59daab7d1cff556-3840x2160.jpg?w=3840&fit=max&auto=format)