- Digital experience
- gift guide
Minisite campaign, Development
An out-of-this-world holiday campaign for London retailer LN-CC, inspired by the solar system. This experience comprised a dynamic minisite that changed weekly according to the stars. We launched with content centered on Earth, then the Moon and eventually went all the way to Mars.
Users could interact with weekly featured products, floating "in orbit" as LN-CC holiday gift ideas. This created an exciting first encounter and instant engagement with the product, as well as a succinct customer journey. A key part of our strategy was linking animations to individual product pages, ensuring effortless accessibility with a single click.