Gift Oddity: A progressive retail concept

LN-CC

  • Digital experience
  • gift guide
  • space

Gift Oddity: A progressive retail concept

LN-CC

Digital Experience2020Minisite campaign, Development

An out-of-this-world holiday campaign for London retailer LN-CC, inspired by the solar system. This experience comprised a dynamic minisite that changed weekly according to the stars. We launched with content centered on Earth, then the Moon and eventually went all the way to Mars.

Users could interact with weekly featured products, floating "in orbit" as LN-CC holiday gift ideas. This created an exciting first encounter and instant engagement with the product, as well as a succinct customer journey. A key part of our strategy was linking animations to individual product pages, ensuring effortless accessibility with a single click.

Gift Oddity: A progressive retail concept
Work