Rouge Dior is the iconic lipstick of the couture fashion house’s cosmetics line, now reimagined to be infinitely refillable.

Our aim for this project was to deliver an engaging and interactive experience by developing a suggestive, mobile-only experience working with WebGL and real-time 3D rendering.

The Dior Rouge game shows the power of an engaging gamification campaign, generating 20K email leads for Dior Italy in under 48 hours.