Brand Breeder@ 2022
digital partner, design, development, art direction
Brand Breeder was born as a biodiversity laboratory settled on Italian terroir and focused on developing and trading contemporary wine and spirits.
As a content-rich website with many sections, we took an unconventional approach to a structured composition. The idea of a grid that anchors to the menu throughout the navigation flow created a different layout for each page, which we continued for the full website navigation.
We drink, we get chatty. What started as a conversation about how differently we experience wines by day and night became two different color palettes for the project: one to be experienced during the day and one after sunset.
Brand Breeder’s doggy-bottle logo was another source of inspiration. We took the existing visual and used it to create a fun icon that mimics the filling of a glass every time a product is added to the shopping cart. We then designed a cohesive system of custom icons for each of Brand Breeder’s subbrands to play with around the site.