A laboratory of biodiversity on the Italian territory.
A laboratory of biodiversity on the Italian territory.
Brand Breeder@2022
  • e-commerce
  • wines
  • spirits

Type

e-commerce

Role

digital partner, design, development, art direction

A laboratory of biodiversity on the Italian territory.
A laboratory of biodiversity on the Italian territory.

Brand Breeder was born as a biodiversity laboratory settled on Italian terroir and focused on developing and trading contemporary wine and spirits.

As a content-rich website with many sections, we took an unconventional approach to a structured composition. The idea of a grid that anchors to the menu throughout the navigation flow created a different layout for each page, which we continued for the full website navigation.

A laboratory of biodiversity on the Italian territory.
A laboratory of biodiversity on the Italian territory.

STUDIO LOLS

We drink, we get chatty. What started as a conversation about how differently we experience wines by day and night became two different color palettes for the project: one to be experienced during the day and one after sunset.

A laboratory of biodiversity on the Italian territory.

Brand Breeder’s doggy-bottle logo was another source of inspiration. We took the existing visual and used it to create a fun icon that mimics the filling of a glass every time a product is added to the shopping cart. We then designed a cohesive system of custom icons for each of Brand Breeder’s subbrands to play with around the site.

A laboratory of biodiversity on the Italian territory.

SIX SOCKS STUDIO IS A MULTIDISCIPLINARY CASA DEVOTED TO EXPANSIVE DIGITAL EXPERIENCES AND CUSTOM CONTENT PRODUCTION.

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