We took charge of the whole brand's content: shooting campaigns, creating editorials, and social media assets. After building a visual identity for Tela, the next step was to completely rethink its website including a shopping experience. We wanted it to have a clean yet unconventional appeal that came more from good taste rather than being too conceptual.
The shopping experience on Tela9.com was conceived to reflect the spirit of the brand and the more experiential aspects of the website. Unexpected details with a high aesthetic component have been taken care of while always focusing on the technical aspects.
Tela9.com is an easy-to-approach site, yet we sought out a cutting-edge design, catchy animations, and interactions to explore the collections and brand principles. One of our favorite touches was the playful homepage hero, which enabled the user to interact with the characters of the collection.
The brand’s audience is women who, beyond age, share a self-confident, non pretentious attitude and sense of style. One of our favorite campaigns was a series of nine portraits with nine different female personalities, each embodying the essence of Tela.
As Tela calls itself a Relaxed Tailoring house, everything we opted for was spontaneous and somehow disengaged, but with a high-fashion tailoring approach, so we could match both the brand's vision with our own spirit.
Creating objects that well interpret the needs of the contemporary world has always been the mission of Bonaldo. We crafted this brand experience by offering an immersive and configurable showcase of Bonaldo products to the user.