We took charge of the whole brand's content around a year ago: shooting campaigns, creating editorials, and social media assets. After building a visual identity for Tela, the next step was to completely rethink its website. We wanted it to have a clean yet unconventional appeal that came more from good taste rather than being too conceptual.
Tela9.com is an easy-to-approach site, yet we sought out a cutting-edge design, catchy animations, and interactions to explore the collections and brand principles. One of our favorite touches is the playful homepage hero, which enables the user to interact with the characters of the current collection.
The brand’s audience is women who, beyond age, share a self-confident, non pretentious attitude and sense of style. One of our favorite campaigns was a series of nine portraits with nine different female personalities, each embodying the essence of Tela.
As Tela calls itself a Relaxed Tailoring house, everything we opted for was spontaneous and somehow disengaged, but with a high-fashion tailoring approach, so we could match both the brand's vision with our own spirit.
Ironic, worry-free, exuberant: that's how it started in the early seventies. Right from the beginning, Byblos defined a relaxed, cool, cross-kind fashion. We design and develop in collaboration with Unaforesta the new shopping experience.