Mixing curate research, comfort, and a casual but refined flair is what this entirely designed and produced in Italy brand stands for through its selection of precious materials, accessories, colors and prints. We interpreted its sophisticated yet easy-going feminine attitude by taking charge of the last campaigns, editorial contents and lookbooks.
The choice of setting and props was crucial and a priority as we looked for playful and crafted solutions to emphasize the language of the collections and their energetic approach to color and prints.
For a special winter capsule, we opted instead for a warm and monochrome chocolate background and manipulated the final pictures with graphic brush strokes to add contrast and pops of colours.
We took charge of the whole brand's content around a year ago: shooting campaigns, creating editorials, and social media assets. After building a visual identity for Tela, the next step was to completely rethink its website. We wanted it to have a clean yet unconventional appeal that came more from good taste rather than being too conceptual.